Once your academy is up and running, emails such as welcome email, order confirmations, password resets, and marketing emails play an integral part in your everyday communication and marketing.
Let's face it: nobody likes their emails going into spam. While you can't entirely control if your email goes into spam or not, there are certain things you can keep in mind to reduce the chances of it.
Let's explore the different scenarios where your email might be going into spam, and what you can do to prevent it.
1. Negative engagement
They way your users interact with your email, it is closely monitored by mailbox providers and will help increase your sender reputation. The higher your reputation, the more emails go to inbox rather than spam
2. Bad IP reputation
You could be sending emails on a shared IP address. If the IP address you are sending on has a negative reputation from previous or current senders with bad habits, your email can go to spam. In this situation, working with a reputable email service provider can certainly help
3. No Unsubscribe Link
Providing your users with an easy option to opt out of your emails might ensure better deliverability.
4. Weak email design
Ensure to follow best practices in the design of your email, for example maintain a good image-to-text ratio, include a physical address, avoid spam words such as ''free'', ''special offer" etc.